Friday, May 20, 2011

Living Curious.

I found this write up in my old blog and realized that this is the realization of my ultimate dream when I was young (when my interest in Journalism, people and places started).


Once in a lifetime experience indeed.
________________________________
X. SEARCHING FOR THE REBELS
(Blank Production’s experience)

THE OVERVIEW

            Walang sinuman ang nabubuhay para sa sarili lamang, walang sinuman ang namamatay, para sa sarili lamang.

No man is an island. It is indeed a fact that no matter how hard we try to detach ourselves to the world we’re living in, we are simply attached to it, piece of it, and significant to its growth. We may simply keep away from our attachment to it and think about ourselves for awhile but sooner or later, we’re going to face the reality that all we’ve done and we’re doing affect every creature, culture and history.

So I think it is sensible to say that every little thing that the media is doing, broadcasting and publishing affect the life and growth of every individual and every nation. And the responsibility of culture formation and progress largely depend on the people that compose the media industry. Hence, the maturity and growth of our people depend on the way the media treat and present each and every issue and idea.

            Growing up in the land with several mountains and fields, I am so accustomed to with gossips on terrorism side by side. I grew up wanting to hear their voice and fathom every meaning that they’re putting in their every action. I grew up wanting to do a documentary on the Bagong Hukbong Bayan or New People’s Army (NPA) and share it to other people who are confused, also wanting to understand them and to those who are afraid to seek for the truth and just accept everything given to them.

            September 27, 2003, when the Police Headquarters in Lopez, Quezon was bombed, several policemen and civilians were killed and wounded, and the whole town witnessed how bullets fly like kites and balloons in a wonderful day. It was done allegedly by the New People’s Army. From then on, NPA became the town’s enemy and in many instances, while in different towns or provinces, the town’s people were stereotyped as NPA. I experienced being called as one, but unlike other people in my town, I didn’t see it as negative, the zeal to learn what these people, the NPAs, are fighting for and why they’re striving to continue sacrificing for their ideologies started at that point. They are living in my town, and as their folk, I opt to believe that I have the responsibility to know them and explain to others the reason of their existence. I always love to live peacefully, I always miss my old hometown where I can go out to learn, play with brilliant kids and enjoy fresh air whenever I want. But I understand that living peacefully will never take place if there are things that are bothering me and I’m not doing anything to understand them.

            And now, I courageously started my mission to understand them. I know I could never devote my whole life trying to explain to the world what they’re fighting for, because in reality, I’m still striving to know them to be able to advocate fair treatment for them. I understand that they’re mean in their actions sometimes, and I still can’t explain why. But I also understand their genuine objective making this country fair to every idea and every individual.

            Since I am wholly aware of their existence in my own hometown, I didn’t feel much fear in doing a documentary about them. The pre-production phase of our documentary seemed to be so jovial and trouble-free. But during the production phase, which is the data-gathering phase, I was trembling. I thought of the two UP students who are still missing because of the investigation they did, I thought of the future that I planned, I thought of my childhood memories and I thought of the many possibilities to lose my life. I was scared. I got confused but our group’s goal to search for truth and share what we’ve learned to our classmates kept me back on track.

            This stage of my life is not just an application of everything I’ve learned in De La Salle University-Dasmarinas for four years as a Broadcast Journalism student; this is also a treasured accomplishment and this is what I’m made of.

THE HYPOTHESIS
            Many articles say that the New People’s Army is a terrorist group, which promotes war and divide the Filipino nation. Gossips say that they kill each other in the group, they kill other people, they’re bad, troublemaker and useless in the society. Many people say that they have connections in the government and they’re aiding them.

THE EXPERIENCE
            We didn’t use paper trail or documents though we came across some documents on the Sept 27, 2003 attack during our data gathering in the Lopez Police Headquarters. We maximized human resources. 

            When we were still in Manila, we contacted friends who we think could help us find active members of NPA. We made plan A, B and C. We thought of coordinating with the 76th Infantry Battalion, since they have the anti-terrorism campaign, to help us look for former NPAs that could probably give us some details about the organization but due to several reasons, we didn’t get to them. We tried to ask several people in the town, the people who conducted anti-terrorism campaign, professors, allegedly NPAs, and priests for us to get different angles of the story. We went to Lopez Police Headquarters and interviewed policemen n their knowledge on NPA. We went to several barangays and the data gathering lasted for two days simply because people don’t want or maybe afraid to give us information. We tried to gather and collect documentaries done about them, but due to lack of time (some, simply don’t want to help us) and electricity (because we went there after Typhoon Milenyo), we didn’t get anything.   We interviewed a former NPA that is currently working on the municipal hall. He scrutinized us, asked every detail about us, and asked about our documentary and data gathering. It was the first time I experienced talking to someone whom I was hiding some information that I learned. There’s actually nothing wrong if we went to the Police because we’re trying to get both sides, but we understand that if the NPAs will learn about it, we could not control their thoughts and I’m wondering if they’ll still let us explain our side. I couldn’t look at his eyes completely though I tried to pretend that everything’s fine. Now I experienced the feeling of being an investigative journalist, the feeling of trying to keep information and trying to solve the puzzle all by yourself because the topic is so sensitive that every move and word connote life or death, failure or success. After hours of negotiating, we gained their trusts and asked us to go to their camps at 5 in the afternoon. I felt my mom’s fear and my dad’s perseverance to show courage to me. I was scared. We were scared. We rode in a van going there. Silly, the NPAs talked to the AFPs face-to-face during the checkpoint in a very remote town in Quezon province. My heart seemed to jump from time to time, my mind entertained memories and wonderful thoughts, my body was paralyzed, and my soul consistently begged for the Lord’s guidance. All the parts of my being seemed to work together towards one goal– to be alive, find the truth and make a difference. 

            We sneaked in the bushes, walked for about two hours and kept our minds and eyes alert for we never know whether the military is spying or not. What we were thinking that time was to hide because the military will never believe that we were just there to do a documentary and we were not connected to them.

WHAT WE LEARNED
We experienced their lives as No Permanent Address. We experienced how they endure sleeping in mountains without good houses, the alert way of sleeping, their discipline in the camp and the way they respected each other. Unlike what many people say, they are friendly and very accommodating. They believe that everything has its own place that’s why they have time and place for everything. They’re starting their day so early and starting it with “Balitaan,” in which they tell stories about their nights and the current events in our country. They’re so updated with what’s happening in our land, and they make sure to give time for discussion about these current events. They never stop studying. They have their own books, developed their own website, and have their own special occasions. Their food is great. Haha. Their songs are so relaxing and tranquil. Living with them is just like living with ordinary happy people who know whom they are for.  They know the consequence of being a member of NPA and they’re ready to sacrifice their lives for what they’re fighting for. They believe in Lenin, Marx and Mao TseTung’s philosophies and they believe that they’re fighting for the rights of the majority of the Flipinos, the farmers and the poor. They’re against the American imperialism, Feudalism and bureaucrats. How do they survive thinking that they don’t have jobs? Simply with the support of the masses. They help the masses in their problems; conduct activity for the masses and the masses loved them. It’s adulating that they opt to have patience and talk to people that are stereotyping and insulting them and the fact that they have high respect to ‘love’ and courage. And that’s the reason why they know the reason of their existence and why they’re fearless of death.

            I admit, I didn’t see the whole picture of the New People’s Army, but I opt to believe that I tested a hypothesis, I proved that they are not someone to be afraid of because they know how to respect people who respect their ideologies and some people in the government support their living.

            I’m still on the process of seeking for the larger truth, but I feel like I already answered one question in my mind. Like what I. A. Richards said in his theory “Meaning of Meanings,” we, humans, are the one giving meanings to everything and every meaning came from our experiences. So it is important for us, humans, to know that we don’t have the right to judge any individual unless we know him or her completely and we know every person they met, every place they’ve been and every decision they made. We can judge the act but never the person’s being.

I am now applying what was written in the book, “If the source said that it’s off-the-record, make sure that you’ll not reveal his or her identity even after the investigation.” And I’m proud to say that I applied during the data gathering everything I learned from my Investigative Journalism and Special Cases & Problems classes regarding ethics in media.

            Several stories inspired us during the conversation with them; several things made us understand that the world is manipulating our thoughts and truths in some ways; there times that they asked as to be honest in the professions that we’re going to choose; but in the whole experience of being with the ‘outcasts,’ there are two things they left me to ponder about and keep in mind: who am I really for? And that the world is a very big laboratory where we can learn wonderful things each and every second of our lives. 

Tuesday, May 3, 2011

Supermom!

She’s the person who has the most influence in my life, literally, not just because she’s my mom but because she’s very good in her craft…motherhood. She’s very shy whenever someone praises her on how she managed to raise her children well (well, I guess we’re good kids kahit papano. Haha), she’ll lightly hit the person while joking that "90% of how a child thinks and behaves comes from the mother’s genes so every guy should marry a beautiful and smart woman to have beautiful and smart children.” Haha.

I hope to be a good mom too someday, just like her.

Whenever we go home, we’re thinking of how simple our lives were when we were kids and how she and dad managed to push us to go after what we were aiming for. She used to say, “Nothing’s impossible.” No one can beat her record. She has the loudest voice whenever she wakes us up in the morning and reminds us on the good and right things. She cooks and bakes foods that are so mouth-watering, had the longest patience in listening during our after-school-storytelling, and has the undying fashion sense and sweetest laugh. She’s also a good sales person, convincing me that “balut” will make my brain slow, that lack of water is the cause of my pimples (when I was a high school sophomore), that I should be nice to everybody for fate to be nice to me as well, and that “every pimple, blemish and wrinkle in my body is a sign of a life well-lived.” She’s a perpetual teacher and friend, I’ll always be grateful to have her as my mom.




To the most patient and loving woman for us, happy birthday & Happy Mother’s Day!

We love you.
Queen?


Sunday, May 1, 2011

Comfort: to being strangers again.

A friend of mine once told me, “you’ll know that it’s true when the silence is comfortable.”

            It’s true that one can never be honest with a partner if he/she is not comfortable and honesty begets trust, trust begets healthy and growing relationship. So I believe that COMFORT is needed to be able to carry on a relationship. Simple yet indispensable.

            I’ve been to a couple of long-term relationships, met their friends and families, knew every detail of their daily lives, got used to their favorite basketball teams, got so familiar with their laughs, knew their dreams then eventually, got tired of the routine feeling that I don’t deserve to be treated that way. But in reality, I just didn’t see it coming because bit by bit, we both neglected each other because we were too comfortable and we didn’t know how to use the comfort to our advantage.
           
            I believe in fate and love and as the song goes, they find a way to bring together two individuals who are meant to be together. But I do believe that these two people need to try hard to show how important each other are for them not to leave the “moment” just as a fairy tale but to actually live it. Because we are writing our own story, if we want a beautiful ending, then we have to be able to determine what composes a happy ending and write it down.

This is what scares me. This video is so factual that I couldn’t even think of “me” going trough all the stages over again. Not because I’m coward but because I found my fairy tale and I want to live with it. Not everyone is as lucky as me but just like anyone else, it’s hard to spot if the comfort is hampering our growth already. 

It’s hard to find someone to be in a relationship with, but it’s harder to find someone that will keep on trying to keep up the relationship with you. You must be very special to that person to consistently hold on through ups and downs. I think nothing and no one's too tacky or too blunt as long as you are sincere and you consider each other's feelings. There'll always be the inevitable, you just have to try. Hoping for the best for everyone who's trying!


Wednesday, April 20, 2011

Monchhichi's new home.

Last night, after spending a long time in the bookstore after a long stressful day and skipping my regular jogging routine every Tuesday, I realized how badly I want to hear Takuya’s laugh at the end of the day. Well, I know he’s just there with his unlimited stowies. J

Since everyday story-telling (no matter how simple the stories are) makes a long-distance relationship work, I received an email this morning from him with a very cute photo of Monchhichi in his new apartment that have made my day instantly. Monchhichi has a new home!
Monchhichi in the house!...new house!


I want to “gigil” with Monchhichi and put her in my pocket! I want! But I'm hoping that Takuya will not leave her "walking" in the streets of LA because she might be lost.

I’m seriously obsessed now with her cuteness and I will definitely look for one in the Philippines. Here’s the Monchhichi tale from Wikipedia:

"You look like Monchhichi!" -Takuya


Monchhichi (モンチッチ Monchitchi?) is a line of Japanese stuffed toy monkeys from theSekiguchi Corporation. They are licensed by Mattel in the United States. Two television series were produced based on the characters, the Japanese anime series Monchhichi Twins (ふたごのモンチッチ Futago no Monchhichi?) in 1980, and the American cartoon series Monchhichis in 1983.
Exportation of the doll line started in 1975, toward West Germany and Australia. The following years would see the Monchhichi line marketed in all of Western Europe. The original name was changed to "Chicaboo" in the United Kingdom, to "Mon Cicci" in Italy and to "Kiki" in France.
The Monchhichi doll line reached the North American shores in 1979. Mattel bought the license for both the toy line. As recently as January 2010, Monchhichis are still available in the United States from retailers such as Target. The American cartoon seriesMonchhichis was produced by Hanna-Barbera in 1983 and aired on ABC.

               The Monchhichi tale in our lives started in the mirror that my good friend, Camille, gave me when she left our company. He said I look like Monchhichi so he calls me that. He found this little fella somewhere in China. He said he was in hurry but he suddenly stopped when he saw it (maybe he had flashbacks of my goofy face. Haha.) and gave it to me as a gift when we visited Hong Kong before he went to the far away land. Haha. But she's with him now, I asked her to take care of him while he's away. This is my only memory of the very kawaii fella...
Sketch by Takuya

              It’s Holy Week this week, a very indispensable week for Catholics but I hope to bump with Monchhichi on my way back home for a quite long vacation…

Friday, April 15, 2011

Let's talk about Marketing in Jakarta.

I couldn’t help it.

I’m addicted to checking out advertisements and market behavior wherever I go. I concede that the market segment that I mostly observe is very small and I tend to generalize sometimes, but this is based on my unbiased and tried-my-best-to-be-objective observation. Haha.
Couchsurfers from Jakarta loves Blackberry!

I went to Jakarta last March to have a glimpse of Indonesia. When I arrived, in the airport, I’ve seen a huge blackberry advertisement. I started to wonder if it’s a trend in Jakarta. I’ve walked, had coffee, ate, went to internet shops, wandered again and again, and everywhere I went in the streets of Jakarta, Indonesians were using Blackberry.

We celebrated Earth Hour and had dinner with the Couch Surfing-Jakarta. In a group of 8, 6 have Blackberry as their mobile phones. Interesting! I therefore conclude that Jakarta is invaded by Blackberry. Bow. Haha.

I wonder why and how it became a trend. Is it because it’s cheaper to have BBS? Is it because of the appearance? Packaging?

Well, definitely, if everyone’s using the same service, it will definitely be cheaper.

But I’m more curious to know how advertisements will be effective to the Indonesian Market. Is my assumption true that “Gratis” is a trend in Indonesia's advertising industry? Well, I just concluded this since most of the billboards and posters that I’ve seen mentioned about their “gratis” or freebies!

at the train station.
What do you think? 
at the airport.




Reasons why you would want to tap the Japanese market in RP.




With all the panic in what’s happening in Japan nowadays, efforts of penetrating the Japanese market in different industries are now being withdrawn.   


Worries that it’s not a good timing to introduce or reintroduce their products and services to that very niche but rich market are in everyone’s discussion. But it’s different with Japanese, for them, Time is really gold. There’s no point of holding back, business is business. This explains why despite of what happened and what’s happening in Japan this month, Japanese arrivals in RP increased by more or less 1,000 and why the World Bank said that they expect the economic impact of the disaster on the East Asian region to be fairly short-lived.

Marketing and advertising with Japanese is quite different. They’re more into details and so much into maps (I was surprised how objective they are!). Here are some descriptions of the Japanese Market:

o   High Barrier entry due to language (English language capability is very limited)
o   Closed society with high potential but not yet fully tapped
o   Prefers and trust Japanese source more than English source
o   Conservative and do not take action unless familiar with the company  or recommended by a Japanese
o   Strong tendency to gather and want information as much as possible before taking action.

And the description of the Japanese Travel Cycle:





The total number of inbound visitors for January and February 2011 reached 668,625 for 17.88% growth compared to the arrivals for the same period in 2010.  This feat may be attributed to the growing confidence of the international market on the Aquino Administration.

In the first two months, Korea maintained its position as the biggest and top source market with 165,868 arrivals, with a share of 24.81% to the total visitor traffic, and growth rate of 35.22% vis-à-vis the previous year.

This market is followed by the USA with 17.05% share for 114,022 arrivals, Japan with 9.83% share for 65,755 arrivals, China with 5.77% share for 38,590 arrivals and Taiwan with 4.26% share for 28,461 arrivals.  Combined arrivals from these top source markets constituted 61.72% of the total inbound traffic.

India, Russia, Australia, and Canada were the fastest growing markets during the period with 74%, 36%, 22%, and 21% increase in visitor arrivals compared to 2010.


European markets, on the other hand, accounted for 11.08% of the total visitor traffic for 74,073 with the United Kingdom posting 8.48% growth and Germany recording 4.67% increase in arrivals.   The Scandinavian markets showed double digit growth while arrivals from France modestly increased by 4.67%.

The ASEAN market expanded by 13.70% for 49,634 arrivals with Malaysia and Singapore registering 20% and 16% growth rates, respectively.  The ASEAN market accounted for 7.42% of the total visitor arrivals during the first two months of 2011.

There are 17, 757 registered Japanese residents and expats in the Philippines according to Japan Embassy and there’s a growing number of Japanese tourists, who would not want to be known to the hard-to-penetrate-rich-market?


Wednesday, April 6, 2011

I think I know how to break my ice.

Yesterday, I realized that I've been in my current job for a year already and I think my career goals improved a lot, clearer this time.


I have genuine interest in people ever since and that’s the only thing that didn’t change as time goes by.

I grew up believing that I want to end up being a Broadcast Journalist. That was my one and only dream because I want to talk with people, but when I was very near to the realization of that dream,  I felt that I didn’t belong in that industry. True, maybe I gave up too soon, but I know I want something more…

Communications and Media-related posts are everywhere! My college professor told me before that I should be very aggressive because there are many careers to venture in the industry of Communications but after joining some well-known companies in the industry, I know that I have to trim down the scope of choices and focus.

The field of Marketing, Sales and Advertising excites me. 

Look around you, media influences everything and I always crave to be part of "that" influencing body that can eventually transform lives, especially for the youth and their image of themselves.

Considering my experiences and interests, and after learning that the US Bureau of Labor Statistics projected the average estimated growth of jobs to enter the field of Advertising/ PR/ Marketing is around 68, 000 until 2016, my eagerness to pursue a Master’s Degree in Marketing and Advertising intensified. Keen competition is expected that’s why I want to learn more about Global Marketing.



The BLS reports that advertising and promotions managers saw mean annual earnings of $91,100 in 2007. That same year, marketing managers earned $113,400 and public relations managers earned $97,170. All three occupations saw mean annual earnings over six figures in New York and New Jersey. (http://www.collegegrad.com)

Going back to school excites me.
I’ve been out of school for almost 4 years and just like how other people give so much emphasis in the consequence of being 25, I have a guilty feeling that I should take the learning to a higher level.

After all, I’m feeling quite old these days because of the routine. To stay fresh and young, I know learning new things is a must.

Thursday, March 24, 2011

Writing, please come back.



I am talkative.

I garrulously say a boring and nonsense story most of the time and I like it when somebody listens. That’s why I love my boyfriend because he listens to me no matter how nonsense my stories are. Haha. Well, in return, I laugh at his jokes. The next moment, you’ll hear me chortling while everybody thinks that I’m slightly loopy simply because we listen and laugh at each other’s zany stories and gags, shamelessly.

This is not supposed to be about him. 

This is about me going back into writing (I got a degree in AB Broadcast Journalism, believe it or not) and writing not liking me. 

As I surf the internet and search for interesting bloggers online, I become jealous of their writing skills, juxtaposing to mine (self-criticizing this time). My thoughts are too far away from each other and it reflects in all my write ups.

There are many things for me to work on.

FOCUS. I should work on this one big time. The only solution that I’ve thought of is to write down all my thoughts randomly and choose the one that I can expound and talk about.

KNOW IF IT MATTERS. Sometimes, I over think of what my readers need or what I need to talk about so I often have problems with eliminating unnecessary words.

COHERENCE matters. Most of the time, because of my vague and jumbled thoughts, I write ideas that are not connected with one another and it sucks.

TELL A STORY. BE INSPIRED. BE ORIGINAL. I want to be a story-teller and my lasting reverie is to transform even a single life through my stories.

But I believe I still have hope. Just like what William Zinsser said in one of the greatest books about writing On Writing Well, "You learn to write by writing. It is a truism worn thin by repetition, but it is still true, and it can't be repeated often enough. The only way to lean to write is to force yourself to produce a certain number of words on a regular basis."

I’m up to the challenge! I just hope there’s someone who’s up to criticizing my group of words.


Tuesday, March 22, 2011

Preoccupied.



This is my routine lately.

Sad Monday: Work + Talk/ Email Taba
Patient Tuesday:   Work + Weekly Sales Meeting + Jogging with Mhe and Donna + Talk/ Email Taba
Hardworking Wednesday: Work + Dinner with Friends + Talk/ Email Taba
Thirsty Thursday: Work + Jogging (depends on the situation) + CS Manila Thirstday + Talk/ Email Taba
Happy Friday: Work + Out with friends/ Home in Las Pinas + Talk/ Email Taba
Lazy Saturday: RANDOM activities + Talk with Taba
Laidback Sunday: Attend the Mass + Yoga class with Zha + Talk with Taba

But since I have upcoming trips, and I have to fix my laptop, I have errands to attend to. Last night, I was busy organizing my things then right after everything was fixed as I opened my door, I found out that my closet was broken! I wanna shout and cry! :'(

Then, I found a solution! It looks so minimalist but I think I'll opt to hang all my clothes so that I'll see them easily!

DISCOVERY: For the past months, I thought I need to buy new bags because I've been using the same bag. But I've proven that my bags were just kept in my broken closet. Haha. Now, I have NO RIGHT OF BUYING A NEW ONE. Haha. Save Cyra!


The disaster, the resolution and the discovery!

And my mind's preoccupied of thinking of a new blog and site name because someone's using the same name but the "-" is placed in a different place and she started earlier than me. Huhu. I've been haunted by the "need" to provide it as soon as possible. 

"Taba, be creative kasi!"- Takuya

At the moment, my mind's preoccupied of the thought of seeing my boyfriend again! He even sent me a spreadsheet of our schedule! Haha. I have to do my research.

Traveling to next level?


Have you ever heard of the song "Breakaway" by Kelly Clarkson? I fell in love with it the first time I heard it. My imagination flew to the future, did U-Turn, then, flashbacks. 

It's my song (now in my possession. Haha). 



I grew up in a small town and when the rain would fall down, I just stare at the window. Dreaming of a could be and if I end up happy, I would pray. I'll do what it takes til I touch the sky, make a wish, take a chance, make a change, and BREAKAWAY.

Since I was a child, I know I would like to travel the world and discover its wonders. But I think, before beginning the sally to world's discovery, I must master my own little archipelago. So, for the past 24 years of my life, I've tried exploring it as much as I can. I didn't care how should I get there, when it comes to travelling, I try to be spontaneous and open-minded. I believe that we will only see the best of the world if we don't hinder or limit ourselves from what the world could lay at our feet.  I think I'm prepared to take this self-imposed benchmark of world discovery to its new heights because I've already climbed, droved, trekked and cleaned up mountains; cooked with stones and drank with bamboos; ridden the waves and glided with the fishes and became amazed with the beautiful corals; drunk and danced til I dropped...
...met wonderful creatures...

...met wonderful people... 
Lapu-Lapu, Jose Rizal, Enchanted (what's his name?) and kissed the hand of Josefa Llanes Escoda.

I still have a lot of places to discover in the Philippines and it awes me everyday. I'll visit Mindanao soon!


Based in my LIFE GOALS which I've written when I was in gradeschool, I should have traveled most of the places in the Philippines and experience being out of the country at the age of 25. Oh my! I'm included in the long list of "EDSA babies" so I'm turning 25 this year! I panicked when the year started and booked a flight to somewhere out of the country right away! Haha. Well, time indeed flies so fast, I'll be leaving on Friday for Jakarta and looking forward to the fun and exciting new experience. 


Then, my next stop will be Hong Kong to meet halfway with my boyfriend! That will be more exciting! 


The food, language, people and culture--- I'm delighted!

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